The ability to interact directly with external applications is a key part of the integrations built on the platform, in which data is pulled from and delivered to those applications. The connector is what App Xchange uses in order to do that.
If you need a connector not found in App Xchange's list of publicly available app connectors and your business use requires more features than its universal connectors provide, you can build your own connector. Read the topics below to evaluate the advantages and practicality of this process.